Who wouldn’t want their web site to rank higher on a Google search? SEO or Search Engine Optimization makes that happen and has become a crucial part of most businesses. If you are still thinking whether SEO is important for your kind of business or not, then read ahead to understand what it actually is and how it affects the ROI of whatever your business is undertaking.
SEO can literally make or break a business by ranking them fairly in every query a user sends through Google search. Different techniques like on-page and off-page are used in SEO. On-page refers to the use of keywords, header-text, etc that you do to your own website. Off-page is about anything done to other websites, mostly related to links.
It is time to now know what benefits SEO will provide you with:
- Visibility – A big chunk of users, close to 65% are likely to click the top 5 links in SEO. This is very important since you want more visitors on your web site and a ranking in the top increases your chances.
- User experience – An effective and clean user experience is also part of good SEO. Optimal user experience is key to bringing trust for your company. SEO can help in bettering the usability of the site as well.
- Credibility – When you appear higher in search ranking, users consciously or subconsciously make a mental note of it. It means users find more confidence in your offering and you appear to be trustworthy since Google found you to be relevant.
- Ahead in competition – If you and your competitor are selling the same thing, then SEO can benefit your business by giving your higher ranking than your competitor. That, in turn, will get more people to see and buy your product and increase sales.
- Helps in understanding the nerve of online marketing – The World Wide Web is constantly going through changes and new things are coming up and businesses need to be on top of these things. If you can stay on top of SEO it could mean that you are one of those who bring in the changes. Knowing what tactics locals are using and comparing businesses are all beneficial for your company and this can be done if you are aware of the web environment and SEO is a major step towards it.
- Helps in Social promotion – If people find you through the Google search and like your products, it is quite likely they would promote it on various social media like Facebook, Twitter, etc. This indeed adds immense value to your business.
- Insight into your customer – With Google analytics you get unmatched data about what customers search, when& how they search, languages used, etc. Using this kind of data, you can make various business strategies and decisions.
You must be wondering why only Google search engine is mentioned here? Though many other search engines like Yahoo and Bingo do contribute to the visibility of a brand, with Google owning 75% of the search engine market, it becomes all the more important to appear at the top of Google’s listing. SEO is not costly and is a long term strategy for a better future of your business.